3 Reasons Why Content Marketing May Be a Good Fit For Your Start Up

Content marketing is a specific style of marketing that involves creating and sharing material online that doesn’t promote a brand exactly, but instead cultivates interest in the product or service of the business. For example, social media posts, blogs, videos, reels. Content marketing is a strategy that lends itself to start ups, but can be time consuming when done correctly. Maybe there is no time for you to commit to incorporating content marketing but wish you did. Have you considered a virtual assistant?

  1. Budget Friendly

Content marketing could be costly if you choose to invest in high-quality videos and editing services, but on the other hand, it can be rather budget-friendly. If you write your blog material and film your own reels internally for your social media platforms the only cost is time and energy. 

For start-ups though, your energy is usually being spent on higher profile work, setting aside time to invest in building a market strategy may feel trivial, and money is tight. Consider adding a virtual assistant to your team. This VA will dive into your brand and business and how best to create content for your market and audience. Their time can be solely dedicated to building a marketing strategy for your brand that can be implemented and used for the business long-term.

2. Test New Ideas

Content is the simplest way to determine if and how a product translates to your audience. Your posts provide the quickest access to your audience so use it. Social media will serve as your indicator of whether or now an idea is landing. Tell your VA about new ideas you want to experiment with and let the VA take care of the rest. They can create content catered to your idea, test it among your audience, then analyze and report back with the response.

3. Prospect of Growth

Possibly the most important trait of content marketing is the prospect of growth. 

Your business's platforms could grow consistently if you are providing useful, engaging content to your followers. And if you continue to post content with value to them, they will recommend your page, which will grow your audience. Keep in mind that algorithms on social media platforms will cater to videos with high engagement statistics. Continuing to create and come up with ideas though is time consuming and creating the content can be tedious. Handing these tasks off to your VA will relieve any pressure from you, but you will still benefit from the world of social media.

Any content on the internet has the possibility of going viral. Going viral is impossible to predict or plan, but it is possible that specific, catered pieces of content will get higher engagement. And for small business owners or start-ups, there is less on the line. Go big with your content and push those boundaries. Hire a VA to get those creative juices flowing and let them brainstorm ways to introduce something new to your audience’s feeds.

When done well, content marketing is beneficial and budget-friendly. As you start building your brand and business, content marketing gives you the space to test and analyze what platforms or content gets the most traction for your product, allowing you the freedom to experiment with new ideas and grow your brand the best way you can. And having the luxury of a virtual assistant take care of the nitty gritty will free up your time and you will be able to watch your brand grow consistently.

Consider The Productive Co.

The Productive Co. is your intelligent hiring partner, pairing you with experienced, college-educated Virtual Assistants. Our experts can assist you with operational strategies, administration, marketing support, and more. Growing a start-up might seem intimidating, but with the right mindset and team, we can transform your vision into action.

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