Unlocking the Power of Networking: 4 Practical Tips
Growing your business requires growing your circle, but it can be intimidating to initiate new relationships. Networking is a skill that is most effective when exercised regularly and intentionally. As a small business owner, you may find it hard to find the time to network and if that’s the case, your schedule needs adjusting. Even if your small business is in good shape at the moment, networking should be a continuous task on your to-do list. Consider hiring a virtual assistant. They can help locate industry events, online and in person, for you to attend or they can optimize your schedule to ensure time is dedicated towards expanding your connections. When you prioritize networking, you prioritize the longevity of your business by creating a community of other like-minded, supportive connections.
Rekindle Old Relationships
Life happens and it can be easy to lose touch with old colleagues or friends. Utilize social media and reconnect with them. Ask about them, their life, line of work, etc. Focusing and nurturing existing relationships will lead to being introduced to their circle, only allowing you further networking opportunities.
2. Present Your Best Self
This one may seem self-explanatory, but if you are in the early days of your career, be aware of how you are coming across. Present a reliable, trusting demeanor. Listen when others are talking and ask questions to further the conversation. Show others that you are someone who listens and is trustworthy. Dependability works as a strong foundation for a working relationship.
3. Stay Relevant
Stay on top of current trends and industry news. This knowledge will open the door to more conversations when networking. Seek out webinars, subscribe to newsletters from industry leaders, and read new materials often. Knowing the ins and outs of your industry will demonstrate to others that you are interested and excited about your work, all characteristics that people are drawn to.
4. Be Upfront
The key to successful networking is to be clear with your intentions regarding why you want to build relationships. Prove to the other person that the relationship is long-term and won’t be one-sided. Reach out to senior role models and ask if they will mentor you. Attend local lectures and engage with other attendees. When you meet someone that you connect with, invite them to meet over coffee or lunch so you can talk with them further about their business or ask for advice. Keep the relationship in motion to ensure it will be a long-term connection.
Consider The Productive Co.
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